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西法特西法特
Jul 30, 2022
In Events and Discussions
In August 2021, Google announced changes to how it generates webpage titles in search results. It now relies less on title tags and more on other text on the page, like H1 tags. How much less? Our study shows that Google is now 32.86% more likely to “rewrite” title tags. That might sound like a lot, but we also found that Google rewrites title tags only 33.4% of the time. Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. Pie-chart showing the percentage of title tags Google rewrites In other words, the title Google shows in the search results is the same as the page’s title tag two-thirds of the time. For that reason, if you want people to click on your site in the search results, it’s still important to write compelling title tags in 2022. Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4‑Step Process) 4. Refresh declining content Even if your site’s organic traffic went through the roof last year, some of your pages inevitably declined. This is just how things are; rankings rarely last forever, so you need to make a conscious effort to refresh and republish content that starts to decline. Here’s how to find declining content using Google Search Console: Go to the Search results report Click the Date filter and select Compare mode Choose “Compare last 6 months to previous period” Hit Apply Click the “Pages” tab in the table Sort the results by “Clicks Difference” from low to high Declining pages in Google Search Console From here, look for pages that are likely freshness-dependent. In other words, pages that might have deteriorated in value or usefulness since publication. An example for us is our list of the top Google searches, which has declined massively in the last six months and could do with a refresh. In terms of how to do this, the best starting point is to make sure your page still aligns with search intent (see #2). If nothing looks amiss there, see if your page neglected any important subtopics that searchers might be looking for. Here’s how to do that in Ahrefs: Paste the URL of your page into Ahrefs’ Site Explorer Go to the Content Gap report Paste in the URLs of two to three similar top-ranking pages Click Show keywords You’ll now see a list of keywords that competing pages rank for but you don’t. Look through them and see if you can pluck out any subtopics. For example, if we run a content gap analysis for our top Google searches post, we see quite a few keywords related to the most Googled questions:
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